
Don't Trust Your Gut



Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
amazon.com

Forget what they say—instead look at who they marry.
This is a sure-fire technique, and it tells you important things about people you can’t learn any other way. A person’s choice of a spouse—or if they aren’t married, their closest lifelong partner—is much more revealing than anything they say or do in public.
This choice tells you about their own
... See moreTed Gioia • My 8 Best Techniques for Evaluating Character
