
Don't sell shovels, sell treasure maps


We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.

Unless you are one of a tiny handful of businesses who know exactly what they're going to use AI for, you do not need AI for anything - or rather, you do not need to do anything to reap the benefits. Artificial intelligence, as it exists and is useful now, is probably already baked into your businesses software supply chain. Your managed security p... See more
mataroa.blog • I Will Fucking Piledrive You if You Mention AI Again
The end of incrementalism: how AI will reward maximalist start-ups
Philip Clarkphilipjclark.substack.com