Don't sell shovels, sell treasure maps

Maps are built through curiosity and they shape our perception of the landscape through curation. But judgment helps apply them in ways that alter what an organization can perceive and act on.

The value of AI is in showing us what we should be doing differently , not in helping us do more of what we already do.

Shovel AI helps you do what you already do, but more cheaply.

Treasure map AI helps you see what you should be doing instead, and redesign your workflows, organization, and business model accordingly.