. Remixes and memes abound, but almost no one shares anything weird, original or different. People wake up, perhaps with ambitions to make unique choices they believe are their own, only to find that the options have been filtered, curated, and ‘tailored to existing tastes’ by algorithms that claim to know them best.

When your ideas, interests, and even daily meals are largely inspired by whatever was already approved, already done, already voted on and liked, you’re only experiencing life as an echo of the masses (or the machines, if personalized based on historic preference). And in this echo chamber, genuine discovery is rare, even radical.

“We’ve never had more freedom, more choices. But in reality, most people are subtly funneled into the same streams, the same pools of ‘socially approved’ culture, cuisine and ideas.... You might think you’re choosing, but you never really are. When your ideas, interests, and even daily meals are largely inspired by whatever was already approved,... See more