. Remixes and memes abound, but almost no one shares anything weird, original or different. People wake up, perhaps with ambitions to make unique choices they believe are their own, only to find that the options have been filtered, curated, and ‘tailored to existing tastes’ by algorithms that claim to know them best.

We all must ask ourselves what it is we want to do with our time on this planet. Do you want to make something beautiful and true and unique to you? Or do you want to make something formulaic, trend-chasing, and interchangeable because “the market” is says the ROI might be better? You can choose to compete with books written by committee and tailor... See more