Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

An easy way to lose oneself is to consume so much we lose sight of who we are and what we value. Creating is the opposite. The more we create, the more likely we are to figure out what’s really inside us.

And I don’t mean getting more people to start a Substack, or build an audience. There’s a peculiar kind of sadness that comes from adding more... See more