Dominance Friction

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One thing that might surprise you about dominance is how companies get it. You might think it comes from rapacious win-at-all costs business practices, or from raising large amounts of money to snuff out competition. But we’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be perfectl... See more

sari added

Love this from Jesse Beyroutey : We’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be perfectly aligned with its customers’ interests. A great test of alignment is whether the company benefits or suffers from increased transparency.

Sari Azout • Check Your Pulse #55

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What followed was probably my first clear articulation of Aggregation Theory, albeit without the name. The point about effectively infinite competition, though, is a critical one. Neither reach nor timeliness were differentiators, but rather commodities; the companies that dominated on the Internet were those — Google and Facebook in particular — t... See more