The cultural shift to e-commerce has brought about new expectations for immediate gratification from consumers, and with that, increased environmental impacts as retailers attempt to meet those demands. However, when companies are willing to invest in creating sustainable solutions to navigate the evolving demands of today’s shopper, they will see... See more

One of the major concerns that consumers have about the growth of ecommerce is the excess waste that goes into packaging. With consumers now wanting to feel less responsible for their impact on the environment, they're seeking out brands that facilitate environmentally conscious purchase habits–and waste-reduction is a key part of that process.

Provide education on the environmental impact of shipping and returns (ideally coupled with sustainable packaging); then allow customer to make their own choice

Everybody loves the convenience of ecommerce — and everybody loves complaining about the mountains of shipping packaging it creates. In that tension is our opportunity: eliminating single-use packaging that is expensive, cumbersome, and bad for the planet. We’ve done that by developing light, durable, easy-to-use bags and boxes to replace cardboard... See more

Here are a few ways retailers can navigate the changes taking place to drive measurable results: