It's not enough just to do something extraordinary initially. You have to make an extraordinary effort initially. Any strategy that omits the effort — whether it's expecting a big launch to get you users, or a big partner — is ipso facto suspect.

i loved @ycombinator's recent video on @paulg's famous "do things that don’t scale" essay. i was looking for a repo of examples and couldn’t find one, so I put one together! here’s almost 100 instances of startups doing things that didn’t scale. ➡️ comment below... See more