Do People Care About Privacy? - AVC

Privacy might be the digital spinach: something you know that’s good for you, beloved by regulators, but not a primary driver for anyone but the most extreme health consumers.

While your friends may occasionally react to a Huff Post article about Big Tech encroaching on personal privacy with an angry emoji, most users are compelled by convenience, not privacy.

They want greater privacy and safety when searching online: As users resist sharing their personal data with search engines like Google, there is growing use of privacy-focused browsers like DuckDuckGo and Brave that provide users with greater control over privacy settings. In 2020, DuckDuckGo increased its traffic by 62% in one year. Since then it... See more