Do People Care About Privacy? - AVC

Privacy might be the digital spinach: something you know that’s good for you, beloved by regulators, but not a primary driver for anyone but the most extreme health consumers.

If we do care about privacy as a collective value, then it cannot be an individual burden. Right now, privacy is essentially a luxury good. If you can afford not to use coupons, you don’t have to let retailers track your shopping habits with loyalty points. If you’re technically savvy, you don’t have to let Gmail see all your emails.

And in general, the average user is now starting to actually care about things like privacy, data custody, and data ownership, which poses a real political threat to Big Tech.