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Do news consumers want to pay for an ad-free experience?
In the end, most of these users would likely migrate back to either free ad-supported services or to subscription services that only make you think about payments once in a while.
Noah Smith • Web3 had better not be Transaction Cost Hell
The answer, however, may be unintuitive, but I still want to share it which is, in the end, I think this whole notion about what is ads and what’s subscription, and the fact that when you look back on the internet there was this division. I just don’t believe that’s going to be true in the future. Think about television. It used to be the same way.... See more
Ashley Carman • Spotify CEO Daniel Ek explains how the company plans to help artists (and itself) make money
The problem is that there are a lot of publications in the world that would like to be supported by subscriptions, and a lot of readers in the world that would prefer to pay for ad-free content, but nobody is making a market. This is where Twitter is making its play.
Ben Thompson • Market-Making on the Internet
Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more
Brian Morrissey • False choices
In general, consumers don’t like paying for stuff, hence the multi-trillion-dollar success of having people “pay” with attention (advertisement) and data (privacy).
longform.asmartbear.com • A Smart Bear » Excuse me, is there a problem?
3. Media needs subscriber governance: Subscriptions are mostly pitched as giving access to content. You pay so you can get around the annoying paywall. But the increased familiarity of paying for content will also lead to the desire to give more feedback on it. Substacks have comment sections and Discords where a sole proprietor has to answer to fa... See more
Kyle Chayka • 10 Lessons for Crypto Media: Dirt’s Year in Review
“We love the ads and we expect the ads to continue. But I think that long term to have a healthy content business, you have to have multiple revenue streams and you don’t want to be completely dependent on advertising,” said Jacob Weisberg, the former editor-in-chief of Slate Group who started a podcasting company called Pushkin Industries with Mal... See more