Do news consumers want to pay for an ad-free experience?

The affluent, early-adopter users who are mostly likely to pay $ᵤ are also those users with highest $ₐ, as advertising to them commands a premium. Unless you enforced discriminatory subscription pricing to users, based on the counterfactual of their potential ad revenue, you’d still be better off advertising to the people willing to drop $10/month ... See more