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Do news consumers want to pay for an ad-free experience?
In general, consumers don’t like paying for stuff, hence the multi-trillion-dollar success of having people “pay” with attention (advertisement) and data (privacy).
longform.asmartbear.com • A Smart Bear » Excuse me, is there a problem?
By many measures, Follett said, one of the very worst advertising environments is social media: “People are scrolling so tremendously quickly, like on a slot machine in Vegas—is it any wonder no one actually looks at these ads?” One of the most valuable advertising spaces, according to his data, is next to long, absorbing articles from trusted... See more