More beauty and craft,

less factory line

More weird and rebellious,

less safe and derivative

More really hard inspired work,

less status games

More authentic expression of self,

less patagonia vest

In the Who Cares Era, the most radical thing you can do is care.

In a moment where machines churn out mediocrity, make something yourself. Make it imperfect. Make it rough. Just make it.

Choosing our own medium and making it our own will flood us with a sense of agency in a way that jamming it onto instagram just never will. Imagine the experience of creating a printed local event calendar: you choose the type or you handwrite it all yourself, you pick the color and paper and if you want to add any weird flair, you get to talk to... See more