Distribution Determined Design
It’s better to think of distribution as something essential to the design of your product. If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.
Peter Thiel, Blake Masters • Zero to One
Marc Andreessen on the importance of distribution:
"The number one reason that we pass on entrepreneurs we’d otherwise like to back is they’re focusing on product to the exclusion of everything else. Many entrepreneurs who build great products simply don’t have a good distribution strategy. Even worse is when they insis... See more
Startup Archivex.comThe Law of Business Model Distribution. It states: Formats are defined by available business models. And business models are defined by available forms of distribution.