Distribution Determined Design

I look at product as an act of, how does this get communicated through the distribution channel we need to use. Said another way: if this product doesn't make a pretty compelling social ad -> we ain't doing it.

Rostra is a business where the core product IS a distribution model methodology. That methodology is turning the founder identity into a distribution center.

I’m really curious about the types of founders/businesses they sign as their first set of clients. It’ll say a lot about who THEY believe they can be effective with.