Here's a common startup situation. A team busts their ass for months building the first version of their product. It's almost done. Now a big question emerges -- how do you get the first people to use your product? Hmm... If you find yourself at this moment, then you are already in a bad... See more

Marketing is a creative and adversarial game. Channels get discovered, exploited, and discarded. New products need new distribution. It’s hard to hire rule-breakers, so the best marketers tend to be the founders themselves.