Disruptive Interfaces & the Rise of Luxury Software

As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity. Wh... See more

What Marc Andreessen understood at this tipping point was that technological innovations — like in transportation, with Uber, and hospitality, with Airbnb — often emerge when it seems we need them least.

So it’s fitting that exactly a decade later, we’ve come to another watershed moment. Software has eaten the world, and now it’s a commodity. It’s n... See more

Behold the power of the “Interface Layer,” it’s not just about great design, it is about the integration of the actions that make life easier and the commoditization of the services underneath.  It is more than a layer, it is a shift in the economy that is led by designers rather than cable executives, tech titans, and logistics masterminds.&

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New and disruptive interfaces will emerge that aggregate and connect the underlying services we use to live and work. Some companies are rising to the occasion, including Command E (an easy keyboard shortcut to open any document, contact, file or record from the cloud)

As software has taken over the world, we have fallen out of love with innovation in the material world (when was the last time we got excited over something the way previous generations got excited over plastic?) as well as the processes and systems engineering that go with it.

Another point of evidence is the lack of luxury software products. People spend absurd amounts of money on jewellery, handbags and cars, but I can’t think of a piece of software with an even remotely similar price tag. Sure, people have tried to sell $999 apps but those never took off.