Disruptive Interfaces & the Rise of Luxury Software

We're in the era of modern software companies as lifestyle brands. We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience. UX has become a fashion statement, and standout products have style. We'll see: - Haute Couture software - Lux... See more

Put another way, will humans will always want to do things like scroll Instagram, but perhaps won't ever want to open TurboTax/Docusign/Concur/Foursquare/etc. again?

This will likely bring a very psychological approach to company building in software (something well-known in consumer but lesser used in enterprise), as companies will have to look at ... See more