Disruption Is Not a Strategy

I share Professor Clayton Christensen’s consternation about the overuse of the term “disruption.” In this month’s issue of the Harvard Business Review, Christensen and his co-authors Michael Raynor and Rory McDonald write:Disruption theory is in danger of becoming a victim of its own success. Despite broad dissemination, the theory’s core concepts ... See more

“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break e... See more