Saved by sari
You don’t need a better product to succeed in D2C
If you are launching a new product, particularly if you are a small business just starting out, the Head to Head style is rarely a good choice. Trying to beat an established market leader at their own game is a bit like trying to out-cola Coke. It would be foolish for a small company to ever try.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Sarah Wrightproducthunt.com