"Disregard the Words"

My point in sharing all of this is that sometimes I feel like we get too caught up in the words, and forget to disregard them. Especially (in the context of this essay) as builders of new technology products.“How will I describe this to an investor, or at a dinner party with friends?”"What’s the one-liner that describes why this will be better?”“Wh... See more

Snapchat was not a text messaging app. Snapchat was not a social network. Snapchat was something new. Words escaped it because it was novel—beyond our vocabulary at the time. Old, referential language failed to explain Snapchat.

Notion was not a word processor. It was not even a word processor with better embeds. It was nothing short of a reimagining of what you could do with “blank pages” on a computer screen. Or potentially even a reimagining of how we make software itself. It seemed quite vague and grand.