After many years of building and tens of millions of users, Notion now describes itself this way: “Every department’s work. In one tool.”  You can almost feel their internal struggle with language—the search for the right words. How can you describe something that is genuinely novel? What happens when something is so fundamentally different that it... See more

At worst this worldview can lead to the esoteric, or the novel for novelty’s sake. But at its best it can feel liberating—permission to “disregard the words” and just build what feels exciting. Trusting that the words will follow.

Words are a lossy medium for describing rich, multidimensional ideas.

And so, while language is necessary, it does a disservice to reality. In attempting to describe the indescribable, words constrain reality. Through simplifications, generalizations, and connotations they mischaracterize and water it down. They fail to capture the complexity, uniqueness, and dynamism of life. And as a result, we never truly see,... See more