"Disregard the Words"

Take the humble “document” as an example. For decades, document editing programs like word processors effectively emulated a printed sheet of paper, onto which the user typed with an emulated typewriter. Other software tools like spreadsheets did better, managing to escape complete skeuomorphism in favor of an infinite canvas. Notion is another goo... See more

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends, non-cod... See more