That improved metadata makes things like search better — and also improves personalization. By unifying everything in the background, Disney now plans to use all the company’s data about you to recommend stuff you might like. What you watch on Hulu will affect your Disney Plus recommendations and vice versa; so will the rides you go on at Disney Wo... See more
Over time, the goal is to make all of Disney’s streaming services, and maybe even all of Disney, work out of this single system. That means making the tools work in many languages, across many regions, and with many partners. It’ll take a while, and ultimately, it will affect much more than just Disney Plus, too. It’ll change the way the entire com... See more