That improved metadata makes things like search better — and also improves personalization. By unifying everything in the background, Disney now plans to use all the company’s data about you to recommend stuff you might like. What you watch on Hulu will affect your Disney Plus recommendations and vice versa; so will the rides you go on at Disney Wo... See more

Disney is building a complete cross-platform ad platform, while smart TVs have suddenly changed from ‘dumb glass’ to gatekeepers. Your TV, after all, knows what you watch, if nothing else, and so the TV platform can insert ads into live or streaming TV, based on the viewer rather than the context. Just as with Apple’s advertising products, such a s... See more