Discord: Imagine a Place

It’s hard to make a hit game. CEO Jason Citron tried to create a successful gaming studio twice. Both times he ended up expertly pivoting to gaming infrastructure plays. Discord is a product of one of those switch-ups. Bots give Discord defensibility. More than 3 million “bots” have been built on top of Discord’s API. Chat servers use these to mode... See more

But five years in, it's clear that Discord has done something remarkable. It's built a space that feels unlike any other on the internet. It's not quite group chat, it's not quite forums, it's not quite conference calling. It's all of those things and none of them. It turns out, in that messy middle, is a place that mirrors what it's like to be hum... See more