#2 - Discord and the Creator Economy

Much like Tik Tok, it captured the attention of the next wave of consumers. Gen-Z doesn't have much buying power today, they push the boundaries of how humans interact with computers, and their data requires more careful handling… but Gen-Z is maturing fast, how they communicate and spend their time could make the next trillion dollar company.

To many, Discord is now home. This is where their people hang out. That feeling of belonging hits right in the heart. Its sleek modern design, and much sought-after partner program screams exclusivity, scarcity, and cultural status, appealing to the genitals as a sure sign of social proof.

Discord is all about lively community engagement. It bridges content gaps by giving an “always-on” chat where fans may get a chance to interact with creators, but critically, it allows members of the community to carry on a continuous, fun conversation with each other outside the context of a creator’s content. This is valuable for creators as it 1... See more

Community creation is easy. It takes mere seconds for a creator to spin up a server for a new community. Invitations are easy to send and accept, and creators frequently hook new members by offering special experiences such as “movie night” or “gaming sessions” for their Discord members.

Discord has strong momentum, and its growth is powered by a community engagement flywheel. The majority of Discord activity revolves around gaming, but this flywheel is relevant for a multitude of interest groups beyond gaming.