Just a moment...

NFTs [1] are not just cat pictures that people trade on blockchains. Today digital art [2], collectibles [3], and in-game assets [4] are the most visible use cases for these nifty non-fungibles. But the market holds an inconspicuous secret: there is a staggering diversity of online digital content that can be placed on a blockchain in the form of N... See more

The real story is that NFTs are a key building block for a new wave of web3 services that radically alter the economics of the Internet, redistributing value and control from tech giants back to users, developers, and small firms.

NFTs are a way to capture the attention of a popular creator, in a world in which the creator is constantly being bombarded.