Luxury in China is entering a delicate but decisive phase. After nearly two years of volatility, the luxury sector’s third-quarter results showed the first signs of a stabilization, sharpening focus on whether the recovery can hold.

Her emphasis on China as a creative engine — not simply a revenue driver — mirrors a broader shift across leading maisons: the need to participate more deeply in China’s cultural fabric to sustain long-term affinity.

This aligns with the broader industry sentiment that future growth will depend less on transactional retail and more on cultural integration, localized creativity and experiential spaces that justify luxury’s price premiums.