Digital You: Real Personal Branding in the Virtual Age

“We accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.” —Peter Drucker

You can use your tagline to describe your brand promise or convey your brand personality. Taglines are powerful because they can encapsulate an entire image into a few words. But they need to be memorable.

It’s your mentor. It helps you learn and grow. LinkedIn Influencers and Topics help you stay on top of news and ideas, as well as the wisdom of key influencers. Groups also allow you to stay current about relevant and timely issues, and they help you build relationships with people who can guide you in your career decisions.

This is the moment when your quirks get to shine. What appealing aspects of your background, your work process, your life story, and your personality (the sky’s the limit!) help you stand out from others?

2. Misunderstanding. Many people confound personal branding with self-promotion, bragging, or manufactured pristine personas created by a self-centered generation. The term personal branding has become hijacked by those who associate it with mindless, endless online chatter and the grandiose desire to be visible, known, and popular. Equating personal

More than 100,000 articles are posted on LinkedIn each week, and 576,000 hours of video are uploaded to YouTube every day.

Let me set the record straight by describing three reasons why naysayers have muddled the truth about the personal branding revolution, which I can assure you is alive and well.

This is especially important for people with common names or who share names with celebrities. It focuses on your ability to stand out from others who have the same name.

Since we could all spend our time pounding our virtual chests and creating content to increase the volume of search results, we need something to validate what we say about ourselves. This validation is provided by external sources and typically comes in the form of testimonials, recommendations, endorsements, awards, and accolades.