A 2018 study by Olivet University revealed that 76 percent of people think mentors are important, yet only 37 percent of people currently have one.

The essential congruence I’m talking about here refers to the second C in the three Cs of strong brands—consistency. With every interaction with others, you must deliver a consistent, branded experience.

It’s your publicist. Move over, CNN. LinkedIn lets you showcase your expertise and express your point of view. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you can tell people who you are and what you believe.

Research job listings. Find at least five job listings on LinkedIn, Indeed, and so on for the role you have, and five for the role you seek to have (remember, personal branding is both authentic and aspirational). Then look for the keywords these listings have in common.

Although LinkedIn is still used as a job search and recruiting tool, its greatest value comes from the features that allow you to learn and grow, and to become a part of communities.

“We’re definitely seeing a trend where professionals want more control over when, where, and how they work, and they’re turning to remote work to get it.” —Brie Reynolds, Senior Career Specialist at FlexJobs

People with strong personal brands are explicit about who they are and who they’re not.

profile: the first impression you deliver

These six categories of content will help you identify the elements of your story: accomplishments, values and passions, superpowers, differentiation, quantifiable facts, and validation.