Digital You: Real Personal Branding in the Virtual Age
And so the more authentic you are to who you are, and what you love to do, the less competition you’re gonna have. So, you can escape competition through authenticity when you realize that no one can compete with you on being you. And normally that would have been useless advice pre-internet. Post-internet you can turn that into a career.
Naval Ravikant • The Internet Has Massively Broadened Career Possibilities
1. Define Your Brand Core
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Write down 3 words you want people to associate with you.
Ask a close friend how they’d describe you, see where the overlap is.
Lock those words in as your guiding compass.
2. Audit Your Online Presence
Do a ruthless unfollow: influencers who just push products, someone you knew 10 years ago who never said a word to you,... See more
Rebrand yourself in 30 days
Inspired by a brilliant debate on Mastodon, I outline the steps taken to remove the concept of personal brand from my online presence.