Resonance: The sudden urge to act created by a message or experience which aligns so closely with your beliefs or identity that your thoughts, emotions, and abilities feel amplified.

So find the whitespace, not by searching among your competitive set of organizations or by describing your topic with more adjectives, but rather by identifying where the audience is feeling overlooked. Put your finger on what's painful AND not being discussed despite how awful it feels. Then call out it.

Speak the unspoken.

Say out loud what everyon... See more