Dieter Rams - Wikipedia

1. is innovative  – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.


2. makes a product useful  – A product is bought to be used.

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He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.