Dieter Rams - Wikipedia

A good product is:

1. Innovative; it must have creativity


2. Useful


3. Beautiful


4. Easy to use


5. Unobtrusive, modest


6. Honest


7. Timeless ; it won’t become outdated


8. Doesn’t skip over any small details


9. Environmentally friendly and doesn’t waste resources


10. Not overly designed, “less is more”

have no training in design, I have only ideas and opinions.

My design approach is rooted in two principals:

1. Things that make sense please me.

2. Things that are beautiful please me.

Sometimes those are the same thing, and sometimes they are not (which can be a source of great displeasure).

Context, problem-solving, gestures, pleasure—these topic... See more

Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential. His job is to filter through that noise until he gets to the essence. For example, as a young twenty-four-year-old at the company he was asked to collaborate on a record player. The norm at

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