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An aggregator like Facebook or Airbnb brings all the relevant goods, services, or information that a consumer might seek into one place, and it gathers all the consumers there, too. Netflix is a one-stop shop for film and television. YouTube is a one-stop shop for user-generated video. Uber is a one-stop shop for car rides. These aggregators amass ... See more

In a world where many consumer platforms are distributing content primarily through online channels, creators and communities hold tremendous power in distribution through social platforms. They are our curators* in an increasingly noisy online experience. At the same time, consumer preferences are shifting to online experiences that are more immer... See more

What’s currently missing in the creator economy is often a close consideration of genre, and the implicit value propositions that users derive from it. In the traditional media world, you can look at a movie trailer for a comedy and easily understand the value proposition is that you’re going to have fun and laugh. You can walk into the business se... See more