Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t... See more

In my experience, desperation is the single greatest advantage you have as a startup. It takes you down to the lowest level of detail.3 Desperation inspires creativity and intense focus. It is an essential ingredient to building great products and services.

People ask me about processes all the time. Planning processes, performance review processes, OKRs, et cetera. I think it’s because I was once a COO and people have this vision of COOs as process fiends. People who make the trains run on time. People with lots of Gantt charts all around them.  I have nothing against process.1 But I think startups... See more