Desire, Dopamine, and the Internet

we have moved from a culture dominated by entertainment, to one that is dominated by digitally mediated distraction, which in turn generates a culture of addiction, or, as Gioia memorably puts it, Dopamine Culture.

“We are addicted to one another,” Jacobs argued, “to the affirmation of our value—our very being—that comes from other human beings. We are addicted to being validated by our peers.”

Pleasure of some sort—whether benign, problematic, or illicit—is involved in our daily interactions with the Internet. If there is a certain compulsiveness to our online experience, then it is because our internet experience shares in an economy of desire, pleasure, and cycles of stimulation and diminishing return that potentially lead to addictive

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