
Saved by Maurice Cronin and
Desire, Dopamine, and the Internet
Saved by Maurice Cronin and
We are addicted not to what we consume, but to the chase itself. This is what tech designers understand so well: that dopamine rises in the moment of desire, not the moment of reward. Therefore, they optimize platforms to create frictionless, never-ending loops of curiosity and craving.
This idea that a drastic Internet sabbatical* is the only alternative to the distraction generated by social media and infotainment has increasingly pervaded our cultural conversation.
Because we’ve transformed the world from a place of scarcity to a place of overwhelming abundance: Drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . the increased numbers, variety, and potency of highly rewarding stimuli today is staggering. The smartphone is the modern-day hypode
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