Saved by sari
Designing Revenue Models | giffconstable.com
3. Creator-friendly business models: Offering more direct monetization models (where users pay creators) can encourage creators to align their content with what end users value, versus creating content that maximizes watch time or virality.
Li Jin • The Creator Economy Is in Crisis. Now Let’s Fix it.
A review of these different models shows how different the mechanisms of profitability can be. It also reveals the central role of the customer—in terms of acquisition cost, buying behavior, price sensitivity, bargaining power, and so on—in the mechanism of action of each model.