Designing Products People Love: How Great Designers Create Successful Products

In other words, loops can also be used for activation and retention.

every interaction to be as lightweight (fast and simple), easy (obvious and clear), and fun (delightful and human) as possible.

When it comes to your product, you can’t treat your customers as existing on an equal playing field. Not every customer is as valuable as the next one. Some have experienced parts of your product that others haven’t. Some pay you money. Some don’t. Some are new; some are old. Some have just signed up and are incredibly active. Some are inactive, an

“So, as a designer your job is to know and understanding those paradigms in order to navigate your way through them.”

What’s defined as working for your product will differ wildly, intersecting at the center of these four constraints

Samuel Hulick’s excellent The Elements of User Onboarding

If an interaction is critical to demonstrating a new/better/easier way to navigate or work through an experience, then yes, we would build it. But if it’s simply chrome, then no.”

In case you’ve forgotten, ethnography’s central premise is that you can learn what people actually do when they’re not aware that you’re looking. By observing what people do and say, you’ll understand how they behave on their terms and not on yours.

So how does one go about writing out a user interface?