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Designing Health Product Packaging That Is Actually Readable - Core77
- Examples of GSK - this is the most comprehensive brand guidelines we’ve seen in the health category.
St John's Ambulance - introduces the two types of copy to help you write — talking to the head and the heart.
BlueCross - one of the biggest problems with strategy in healthcare is we make the language too complicated. The list of words to avoid
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Introducing a new drugstore
We’ve spent the past several months working with the OEM team to design and develop the next iteration of their digital experience. Inspired by intimate moments of care, OEM is creating a new vision of healthcare that acknowledges how feeling cared for is an essential, and often overlooked,... See more
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