Designing Health Product Packaging That Is Actually Readable - Core77

The design language is the very DNA of a product and thus defines the brand and its identity. It is not just the physical appearance and the materials, but also the indescribable but recognizable feeling the product evokes. A powerful design is a rare commodity in today’s world, where everything and everyone is programmed to move to the median.

It will be interesting to see if brand designers and product designers will be able to break their disciplined use of white space, well-set type, and perfectly aligned imagery to speak to a generation that is now the largest segment of the population.

Although the attractiveness of these products to consumers is clear, direct-to-consumer products bypass the typical filters and safeguards of health-care systems. The risk is that low value, or even harmful, products will inundate the commercial health-care market. There are cautionary instances of high-profile direct-to-consumer companies, such as... See more

Optimizing for drinkability/usability increases your TAM, but the opportunity cost is significant. You will lose consumers who want craft, who want to express their tastes, who want to understand something about the world — beyond their capacity to consume — through use of your product. Setting usability as the design standard keeps your product fr... See more

The next big thing in healthcare will be a better experience for consumers, directly targeted at consumers, and with consumers at the center to catalyze much-needed change in the healthcare industry.

Sebastian Deterling:  Whatever we put out there as a piece of design, into the world, has a persuasive component. It tries to affect people. It puts a certain vision of the good life out there in front of us. No matter whether we as designers intend it or not, we materialize morality. We make certain things harder and easier to do. We organize... See more

“Brilliant lithography,” the authors of a packaging textbook write, “was essential for selling canned food that was not visible during a purchase based on faith.”