Designing for serendipity in the museum – surprise encounters with ...

Visiting the museum is a unique experience unlike other leisure activities today. Through the careful selection and placement of objects in space, the foundation is set for visitors to think about their world in new ways.

A university museum worthy of its name must become at least as much a laboratory as, say, a university library. An archive must become a place of teaching and hands‐on learning. The classroom must become a place of hands‐on engagement with the material remains of the past where the tasks of processing, annotating, and sequencing are integral to pro... See more

By encouraging contemporary art museums to experiment with similar value flow curation, we hope to initiate a friendly, positive-sum competition among cultural institutions to connect in deeper ways with the material conditions of art workers and audiences.