Design Literacy: Understanding Graphic Design

one of America’s most influential graphic arts periodicals, PM (Production Manager), later called AD (Art Director), published bimonthly between 1934 and 1942.

Advertising and propaganda went hand-in–glove: the practice of propagating the public’s faith in products or ideas by engaging them in a story, either real or imagined.

he discerned exactly what was wanted of a picture journal and directed photographers to follow his vision.

Each AD cover featured an original image and redesigned logo.

Edward Sorel’s caustic Pass the Lord and Praise the Ammunition,

series of covers designed for Direction magazine between 1939 and 1943.

Berliner Illustrierte Zeitung,

Thomas Jefferson’s dictum, “To learn how to keep learning is the mark of civilized man.”

Lubalin’s was not design for design, but design for communication.