
Design Literacy: Understanding Graphic Design

he discerned exactly what was wanted of a picture journal and directed photographers to follow his vision.
Steven Heller • Design Literacy: Understanding Graphic Design
During the late 1920s and 1930s, the impact of German Bildjournalismus had spread to many of the world’s capitals, but none more so than Paris.
Steven Heller • Design Literacy: Understanding Graphic Design
Art nouveau was influenced by the simplicity of traditional Japanese design.
Steven Heller • Design Literacy: Understanding Graphic Design
I wasn’t interested in telling them what to think as much as getting them to think along with me, and giving them a little chuckle, too,”
Steven Heller • Design Literacy: Understanding Graphic Design
photographer, ‘If a guy is a multimillionaire painter, I want to see a whole lot of his paintings in the background and on top of that I want to see his castle in the background, too.’ A photographer just couldn’t walk in and take a picture of a subject; he had to assemble the components of the subject’s life,”
Steven Heller • Design Literacy: Understanding Graphic Design
“com-mix,” a combination of a conventional visual language (that is, the panel and balloon motif that dates back to the late nineteenth century) and scabrous story- and gag-lines heretofore banned from mainstream comic books.
Steven Heller • Design Literacy: Understanding Graphic Design
By law, the Post No Bills notice had to appear approximately every four feet along a wall or hoarding for it to be considered a placard-free surface; but even the threat of fine or arrest didn’t daunt the erstwhile posterist in the performance of his duty.
Steven Heller • Design Literacy: Understanding Graphic Design
it was not only wrong but also “uneconomical from the aesthetic point of view” merely to borrow or separate from context without understanding the factors that brought an original into being.