Design is compromise

My favorite products are opinionated. They make a clear statement about what they are not good at, in favor of being much better at something else.

Appealing to everyone is impossible. If you make something that aims to be good across a broad range of capabilities, you are choosing not to be exceptional at anything in particular. That might be the right compromise for your audience, but it’s definitely a compromise.

Good design is opinionated. Good design is choosing the right compromise for yo... See more