Design is compromise

the easiest thing to do in a product is add a feature. People new to design tend to see the world of product as a set of features to build more than an experience to balance, and they rush to add things until they paint themselves in a corner with an encumbered experience that lacks a cohesive purpose. Balancing and integrating takes a lot more eff... See more

Your average e-mail client, browser software, spreadsheet software does not have an opinion regarding how it should be used. Instead, it provides a maximum of flexibility which is appreciated by the average user, yet, not optimal for particular target groups. This enables an untapped potential for challenger firms which are capable of two things ( ... See more