Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Emotional Design: Why We Love (or Hate) Everyday Things

Don Norman

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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Tim Brown

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The Design of Everyday Things

Don Norman

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Designing Products People Love: How Great Designers Create Successful Products

Scott Hurff

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Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Jan Chipchase • 1 highlight

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