Design and the Play Instinct | Paul Rand: Modernist Master 1914-1996
Through trial and error, I have found that the solution to this enigma rests, to a large extent, on two factors: the kind of problem chosen for study, and the way in which it is posed. I believe that if, in the statement of a problem, undue emphasis is placed on freedom and self expression, the result is apt to be an indifferent student and a... See more
Design and the Play Instinct | Paul Rand: Modernist Master 1914-1996
Design and the Play Instinct (1965), Paul Rand