Perhaps the most well-known and bombastic example is the Situationists.

until all design activities are aimed towards meeting primary needs. Until then, design must disappear. We can live without architecture.”

Capitalism is a system in which goods and services, down to the most basic necessities of life, are produced for profitable exchange, where even human labor power is a commodity for sale in the market, and where, because all economic actors are dependent on the market, the requirements of competition and profit maximization are the fundamental

“If design is merely an inducement to consume, then we must reject design; if architecture is merely the codifying of the bourgeois models of ownership and society, then we must reject architecture;

Baudrillard saw commodities as similar to words. Something is always signified by consumption; consumption signifies something socially.

Two powerful and unpredictable forces are shaping where we go next: climate change and technology.

This is called the labor theory of value.* The difference between the value added by labor and the wage paid to the worker is a surplus value, which transfers to the capitalist owner in the form of profit.

“Political activity consists of bringing others round to one’s own position. Isn’t that perhaps the shared goal of design?”29

meaning and signification can be understood only by the ways that particular words or “signs” interrelate.