Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

Dr. J.J. Peterson

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The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon

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The Personal MBA: Master the Art of Business

Josh Kaufman

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The Four Steps to the Epiphany: Successful Strategies for Products that Win

Steve Blank

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Selling with Love : Earn with Integrity and Expand Your Impact

Jason Marc Campbell

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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

Martina Lauchengco

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