Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress

Gap Selling

Keenan

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When Coffee and Kale Compete: Become great at making products people will buy

Alan Klement • 1 highlight

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They Ask, You Answer

Marcus Sheridan

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The Secret Lives of Customers

David S Duncan

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Competing Against Luck: The Story of Innovation and Customer Choice

David S. Duncan

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The Challenger Sale: Taking Control of the Customer Conversation

Matthew Dixon

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