But the opportunity for Attention Assets goes far beyond pricing equities. We believe that predicting attention is an economically valuable activity. Attention is a leading indicator to consumer preferences and spending. Businesses allocate R&D, hiring, and marketing dollars depending on where attention goes. It is a matter of figuring out new... See more

First, we should expect the price of attention to continue to rise. In a world of rising noise — with far more products, services, bots, and content than humans to consume them — we should expect the price of attention to continue to rise, and only be limited by the lowest sustainable margins of those that need to purchase it. To rephrase Bezos:

You

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