Doing Is the Key to Differentiation The marketing world is full of thinkers, talkers, and self-proclaimed gurus, but after awhile they all start to sound the same. What we need are more doers—agencies and professionals that drive change by practicing what they preach. A hybrid agency is defined by the collective strength of its employees’ personal

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First, we should expect the price of attention to continue to rise. In a world of rising noise — with far more products, services, bots, and content than humans to consume them — we should expect the price of attention to continue to rise, and only be limited by the lowest sustainable margins of those that need to purchase it. To rephrase Bezos:

You

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