Degrowth: The Future Fashion Could Choose

Shifting fashion from a perpetual growth model to a sustainable approach will not be easy. Moving to a post-growth fashion industry would require policymakers and the industry to bring in a wide range of reforms, and reimagine roles and responsibilities in society.

The contemporary “degrowth” movement, Giacomo D’Alisa, Federico Demaria, and Giorgios Kallis explain, isn’t against growth, per se; it calls, instead, for a critique of growth as an end in itself, for the “decolonization of public debate from the idiom of economism and for the abolishment of economic growth as a social objective.” [4] In other word

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Degrowth is about abandoning GDP [gross domestic product] as the single measure of our progress. Degrowth is also about reducing what is unnecessary.

GDP can be increased by producing what is unnecessary, like private jets. I’m saying, OK, maybe we don’t need these things because that’s only for rich people, and that’s also destroying the planet. S... See more